Answer every sales and service call, even on a flat-out Saturday
Owen is an AI receptionist for Australian dealerships. It books test drives, takes trade-in and service details, and flags the buyers who are ready to move.
New job from Owen
Job card from a sample call
Test drive booked; hot buyer (urgent)
- Caller
- Chris Nguyen, 0400 000 000
- Saw it on
- Dealership website
- Booked
- Test drive, today 2:30 pm
- Paying
- Interested in finance
- Call type
- Sales enquiry, test drive, with trade-in
- Car
- 2021 RAV4 Cruiser hybrid, white, stock number 4417
- Trade-in
- 2016 Mazda CX-5, about 140,000 km, logbook serviced, about $6,000 owing
- ✓Tells callers it is AI
- ✓Platform hosted in Australian regions
- ✓Test free before it takes a real call
The problem
Where dealership calls go missing
A buyer who cannot get through usually rings the next dealer with similar stock.
- Saturday yard traffic, when every salesperson is with a customer
- Service and parts calls stuck behind sales enquiries on one line
- Web leads that cool off while they wait for a call back
- Evening browsers who ring after the doors have closed
What Owen handles
What Owen handles for sales, service and parts
- Stock questions answered from the details you load
- Test drives booked into your sales calendar
- Trade-in details taken for your appraiser
- Finance interest passed to your finance team
- Service bookings with rego, kilometres and the work needed
- “Is my car ready?” and parts calls logged for the right desk
How dealerships use Owen
Saturday sales overflow
Divert unanswered sales calls to Owen. Ready buyers with a trade-in and deposit are marked urgent for the sales manager.
Service desk relief
Service bookings and status calls are taken with the rego, so advisers ring back with the answer instead of chasing details.
Web enquiry follow-up
Owen rings back people who submitted an enquiry and asked to be contacted, confirms the car they want and offers a test drive time.
Outbound calls need consent and a Do Not Call Register wash. See our Campaign and Batch Calling Terms.
When it is urgent
When a call cannot wait
Pick what the caller says to see what Owen does with it.
Checks the stock details you loaded, offers the next free test drive time and marks the buyer urgent for the sales team
Urgent
Takes the trade-in details and marks the call urgent, so a salesperson rings back while the buyer is keen
Urgent
Takes the car, the problem and when it was bought, and marks the call urgent for the sales or service manager
Urgent
Tells the caller not to drive an unsafe car, to use roadside assistance or 000 if anyone is in danger, and marks it urgent
Urgent
Books into your service calendar or writes it up for a service adviser, with the rego and kilometres
Takes the rego and writes it up as a call back request for the service adviser
Takes the buyer's details and the kind of car they want as a call back request for the next business day
What Owen will not do
- Owen never negotiates price or values a trade-in.
- It does not quote finance rates or say whether a buyer will be approved.
- It does not promise a car is on the yard; a salesperson confirms first.
- It quotes only the prices you load for each car.
Try it now
Talk to Owen in your browser
Ring it as if you were a caller and hear how it asks, books and flags urgent calls.
This sample uses our general demo agent. Your own Owen is set up with your details during the free trial.
Read a sample call instead+
A sample call. The business and caller details are made up.
- OwenThanks for calling Example Motors. This is Owen, the dealership's AI receptionist, and this call is recorded. The sales team is with customers right now. How can I help?
- CallerI saw a white RAV4 hybrid on your website last night. Is it still there?
- OwenThe 2021 RAV4 Cruiser hybrid, stock number 4417. It shows as available in our stock list, and a salesperson will confirm it is ready before you come in. Would you like to drive it?
- CallerYes, today if I can.
- OwenI have 2:30 pm or 4:00 pm today. Which suits you?
- Caller2:30.
- OwenDone. Today at 2:30 pm. Please bring your driver licence. Will you be trading a car in?
- CallerYes, a 2016 Mazda CX-5. About 140,000 kilometres.
- OwenHas it had its logbook services, and is there any money owing on it?
- CallerServiced every year. About $6,000 left on the loan.
- OwenThanks. Will you be paying cash, or would you like to talk to the finance team?
- CallerProbably finance.
- OwenI will pass that on, and the finance team can go through it with you. What is your name, and the best mobile to reach you on?
- CallerChris Nguyen, 0400 000 000.
- OwenThanks, Chris. You are booked to drive the RAV4 today at 2:30 pm, and I have marked your trade-in for the sales team so they can look at the CX-5 when you arrive.
After the call
Into your CRM, calendar and workflows
Every call ends with a result your team can act on, sent where you already work.
Job card
A summary, recording and transcript of every call.
Bookings
Booked into Google Calendar, Outlook, Calendly, Cal.com or GoHighLevel.
Your CRM
The call summary, outcome, transcript and recording link sent by webhook to your CRM or other systems.
SMS and workflows
Agents can send an SMS during a call, and SMS workflows can follow up after it.
For car dealerships, that looks like this
- →Ready buyers are flagged for the sales manager with the trade-in details.
- →Test drives land in the sales calendar.
- →Service bookings reach the service desk with the rego and kilometres.
- →Owen can send the buyer an SMS confirming the test drive time.
Pricing
What Owen costs
Growth suits a dealership, because busy Saturdays mean more calls at once.
US$299/month, excl. GST
A busy business sending most of its calls to Inspra
1,000 minutes included, up to 5 AI receptionists, 5 calls at once, extra minutes US$0.25/min.
- Everything in Starter
- More included minutes
- More AI receptionists
Car dealership answering service FAQs
Can Owen tell a buyer if a car is still available?
It answers from the stock details you load. A salesperson confirms the car is ready before the test drive, so nobody turns up for a car that has sold.
Does it handle service and parts calls too?
Yes. Service calls are booked or logged with the rego and kilometres. Parts enquiries are recorded with the part and the car for your parts desk.
Will it talk about finance?
Only to note that the buyer is interested. Owen passes them to your finance team and does not discuss rates, credit or approval.
Can it call back web enquiries?
Yes, for people who have asked to be contacted. Owen says which dealership it is calling for and works through your questions.
Does it connect to our DMS or CRM?
Bookings go into Google Calendar, Outlook, Calendly, Cal.com or GoHighLevel, and every call result can go to your CRM by webhook.
Where is our call data kept?
Inspra is ISO/IEC 27001:2022 certified. The platform is hosted in Australian regions; some AI model and speech processing may take place in the USA. The Trust Centre explains how call data is handled.
Will buyers know they are talking to AI?
Yes. Our Acceptable Use Policy requires every agent to say it is AI at the start of every call and to tell callers when calls are recorded, so Owen opens every call by saying it is the dealership's AI receptionist.
Stop losing Saturday buyers to a ringing phone
What Owen asks every caller+
- The car they are asking about
- The stock number, the ad or the make, model and year, so the call lands on the right car
- Where they saw it
- Your website, a listings site or driving past the yard, so you know which ads bring buyers in
- New, demo or used
- Buyers of each want different answers, and often a different salesperson
- Test drive day and time
- So the car is cleaned, fuelled and parked out front before they arrive
- Trade-in make, model, year and kilometres
- The first things your appraiser asks
- Trade-in condition and service history
- Logbook history, known faults and damage change the figure
- Money owing on the trade-in
- A payout figure changes the deal, and your finance team needs to know before the buyer sits down
- Cash, finance or not sure yet
- So the right person calls back. Owen does not ask for income or credit details
- When they want to buy
- This week, this month or just looking, so your team rings the ready buyers first
- Suburb
- A buyer from three hours away may want the car held or delivered
- Rego and kilometres (service)
- So the service desk can look up the car and the logbook service due
- The work needed, in the caller's words (service)
- "Grinding noise when I brake" tells the adviser far more than "check car"
- Name, mobile and best time to call
- So the call back reaches them the first time
Owen by Inspra, sample call
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